Friday, June 8, 2012

Introducing Jesse Moore - JessesVintage

Siam Sterling Brooch Red Enamel Goddess 1940s

I’m a 41year old male who lives in Little Rock, Arkansas.  I started selling online in 2003 to keep my sanity while working from home with my “real” job.  I’m a freight broker by day and currently sell vintage jewelry on Etsy and my website.  I have plans to start selling off some of my Antique Glassware that I have accumulated over the years on my website, but as of the present time I’m just not ready to get rid of it… LOL…

I’ve been collecting since I was in my early 20’s and have accumulated over 350 pieces of antique glassware.  My main collection is Green Depression Glass from the 1920s through the 1940s… This collection is mostly larger items like pitchers, decanters, and vases of all sizes.  Also included in this collection are Figural Art Deco Flower Frogs from the 1930’s… These are near and dear to my heart as the craftsmanship and pure beauty of these are not easily described with words alone.  My other glassware collections includes:
-          Cambridge Glass
-          Early American Pattern Glass (EAPG) Circa 1890 to 1910
-          Glass Toothpick Holders from the 1890’s through the 1950s
-          Mid Century Modern Glassware mostly Large Vase’s at least 36 inches tall

When did you become interested in vintage jewelry? 
I became interested in Vintage Jewelry after selling glassware online for about 4 years… I realized that it was a lot easier to ship and package jewelry… I started out just selling in a local antique shop in a showcase, and then ventured to online sales in 2010 when I opened up my Etsy shop.

What do you most enjoy about selling vintage jewelry?

Art Deco Necklace Signed Czech Glass Honey Amber

I  really enjoy taking the pictures of the jewelry for my Etsy shop.  Photography has always been a “hobby” since I was a teenager.  There is just something about capturing the beauty of a piece of vintage jewelry for others to see when shopping.  Some think that I’m too “particular” about my photography but I personally do not feel that way.  I want to give my potential customers the best visual details of my items in my shops.

Do you have a particular sale that stands out for you?
When I first started selling on Etsy I had a wonderful Anderson Sterling Butterfly Brooch that I found at a local Estate Sale.  I kept it for a couple weeks just admiring the pure beauty of the piece and the bright colors of the enameling.  Then one day I decided to photograph it and list it.  I was new to selling Vintage Jewelry online so I priced it at what I thought was “high” because I liked it so much.  The first day it was listed it was featured in about 5 treasuries on Etsy and that evening it sold.  This sale was the one that “hooked” me on Vintage Jewelry.  The next week the person who bought this brooch sent me a personal email explaining that in the early eighties she owned several of these Anderson butterfly pins, but due to some personal issues she had to sell off many of them to keep up with her bills.  Not only did she find my listing by accident but when she saw the pin she just had to take a look and realized that this pin was exactly like the one she had to sell many years ago.  She thanked me for offering this brooch as she was so happy find another one for her “new” collection.   This is what selling online is all about… Finding the perfect item, pricing it accordingly and hopefully having a happy customer in the end!!

How do you decide what you want to buy for resale? 
I don’t have a set in stone  policy on what I buy for resale.  If I like it or I think it is something that will sell then I buy it.

What is your favorite resource for researching vintage jewelry?
My favorite resource for researching vintage jewelry is a yahoo group that I belong to called the Jewelry Ring.  This is a group of wonderful vintage jewelry collectors and resalers who share their knowledge of vintage jewelry.  I have learned so much since joining the group in late 2009.  I’ve learned to spot certain designers, and how the construction of a piece of jewelry often gives hints as to the age of the piece. 

When you’re standing in front of a table full of jewelry, what catches your eye?
This is an easy question… Rhinestones, big bulky chunky designs… I can’t seem to walk away.

How do you most benefit from being a member of VJSE?  What is your favorite method of promoting the VJSE Team and your shop?
Well my benefits from the VJSE group team on Etsy are numerous… I enjoy every aspect of the group.  I’m currently on the Leadership Group (LG) and I’m the Twitter leader.  I’ve been on Twitter for almost 2 years now and I really enjoy the networking.  I’ve became very well versed in this social media and have built my shop promotions mostly on Twitter.  I like to share what I’ve learned and how I do things to the other members of the VJSE team so that they might also see the success that I’m seeing in my Etsy Shop.

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